Research in the press: What all chemists should know about media

Getting research mentioned in mainstream media can be very valuable for a scientist. But it can become immensely frustrating for those who do not know the rules of engagement.

The Department of Chemistry communications officer, Jes Andersen, gives the talk:

Five pivotal concepts in press work, ten reasons why scientists hate reporters and one reason they need to learn how to love them instead

The talk is especially valuable to PhD-students and Postdocs who have not yet had their first brush with mainstream media. But even seasoned researchers can learn a few tips and tricks.

Jes Andersen has been the Department Press Officer since 2009. He is a trained journalist, and has worked as a science reporter for television, radio and print. He has also worked as a news reporter in print, web and radio, as a film director for advertizing and infotainment and as an animator of films for children and young adults.